Many new business owners become overwhelmed with the costs associated with starting a business, but having marketing materials is also critical for its success. The only way to get around this vicious cycle is to save money on marketing by getting creative and doing it yourself. One of the easiest forms of marketing you can do without much experience is brochures.

Your brochure could possibly be the first thing you put into a potential customer’s hands, so it’s important that it makes a big statement and says everything you need it to say. The following are some tips for making your own business brochure.

Take a Design Course

If you don’t have the first clue as to where to start, head online and take an Adobe training course. Adobe software such as Photoshop and Illustrator are great tools for making quality brochures, and can even provide you withplenty of useful templates to choose from. Knowing how to use these tools will quickly make your work look more professional, which is what you want when you’re first starting out. Regular business courses will also teach you a thing or two about marketing, providing you with some layout tips to make your brochure more effective.

Gather the Necessary Information

Before you get started filling in your brochure template or designing your own layout, you need to gather all the information that you want displayed on it. The most important information you will want on your brochure (besides, of course, your business name and contact information) is a description of the products or services that you offer.

With the description, outline why customers would benefit from doing business with you, and the problems that you can help them solve. Give readers proof of your capabilities by providing your years of experience, the number of customers you have satisfied, and any testimonials you have received. Last is your contact information, which should not only include your office location and phone number, but also the link to your website and a QR code if you have one.

When you are deciding how to word all this information, just remember to be as direct as possible, only talk about their needs, and make it concise so that the main message isn’t lost.

Put it Together

Now that you have the style of brochure you want and all the right words, it’s time to put it together with your brand and logo. Good old-fashioned collage style works well for this, but you will find that using a graphic design program is much faster and easier.

Find a Printer

When you have your prototype brochure together and you are happy with how it looks, you need to find a printer who can print them out in bulk at a reasonable price. Most printers will provide proofs for you to review before they go ahead and publish heaps of them, so make sure you ask for this service. Get a few different people to check it over to look for grammar or spelling mistakes, and to ensure that all the necessary information is there.

Once your brochure is finalised and you have hundreds of copies, it’s time to spread them far and wide! Get your brochures out to the public as fast as possible, and watch your sales grow.